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 - Executive Summary
- By focusing on its
strengths, its key customers, and the underlying values
they need, American Management Technology will increase
sales to more than $10 million in three years, while also
improving the gross margin on sales and cash management
and working capital This business plan leads the way. It
renews our vision and strategic focus on adding value to
our target market segments, the small business and
high-end home office users, in our local market. It
also provides the step-by-step plan for improving our
sales, gross margin, and profitability. This plan includes
this summary, and chapters on the company, products and
services, market focus, action plans and forecasts,
management team, and financial plan.
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- Objectives
- 1. Sales increasing to more than $10 million by
the third year.
- 2. Bring gross margin back up to above 25%, and
maintain that level.
- 3. Sell $2 million of service, support, and
training by 1997.
- 4. Improve inventory turnover to 6 turns next
year, 7 in 1996, and 8 in 1997.
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- Mission
- AMT is built on the assumption that the management
of information technology for business is like legal advice, accounting, graphic arts, and
other bodies of knowledge, in that it is not inherently a do-it-yourself prospect. Smart
business people who aren't computer hobbyists need to find quality vendors of reliable
hardware, software, service, and support. They need to use these quality vendors as they
use their other professional service suppliers, as trusted allies. AMT is such a vendor.
It serves its clients as a trusted ally, providing them with the loyalty of a business
partner and the economics of an outside vendor. We make sure that our clients have what
they need to run their businesses as well as possible, with maximum efficiency and
reliability. Many of our information applications are mission critical, so we give our
clients the assurance that we will be there when they need us.
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- Keys to Success
- 1. Differentiate from box-pushing, price-oriented
businesses by offering and delivering service and support -- and charging for it.
- 2. Increase gross margin to more than 25%.
- 3. Increase our non-hardware sales to 20% of the
total sales by the third year.
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